VP, Product & Digital Banking Strategy

Overview

VP, Product & Digital Banking Strategy at Canadian Tire Bank leads the product portfolio including credit cards, retail banking and insurance, overseeing acquisition, engagement, and digital experience across all channels.

Responsibilities

• Own product strategy, go-to-market execution and governance; oversee CTB's strategic objectives and P&L ownership.
• Align stakeholders across CTB, Retail businesses, and Triangle loyalty to deliver products that maximize enterprise value.
• Act as first line of defense for regulatory compliance across credit card, retail, and insurance businesses.
• Drive new customer acquisition strategy across Retail banners and digital channels, identifying and unlocking new acquisition channels.
• Partner with customer experience teams to deliver onboarding, engagement, and retention strategies and test new personalization strategies.
• Manage digital customer experience, launching f...