Trade Marketing Specialist

Trade Marketing Specialist at Apex Systems

Overview

The Trade Marketing Specialist is responsible for informing and executing on retail trade marketing strategies. Core responsibilities focus on facilitating the end-to-end development and execution of creative assets for programs, initiatives and offers within strategic partners within Lottery in collaboration with Enterprise Marketing.

Responsibilities

• In lock step with Key Account team, drive the implementation of the Lottery trade marketing strategy in collaboration with all Omni Marketing, Lottery Product, Field Sales, and Operational Teams.
• Accountable for the end-to-end development of promotional creative assets, operational logistical plans, and in-trade activation for Key Account initiatives. Serve as liaison between creative resources (internal & external), Operations, Channel and Key Account team.
• Coordinate the execution of the Lotto Express retail strategy in coll...