Intello Technologies Inc.
TELUS Marketing Manager - Growth & Analytics
Job Description
Step into a pivotal role as the Manager, 1:1 Communications Measurement & Growth at TELUS in Toronto. Lead measurement strategy to connect marketing efforts with actionable insights.
In this essential position, you’ll focus on crafting the measurement architecture for 1:1 communications within the Communications & Personalization team. This role demands strong analytical skills, hands-on experience with reporting tools, and the ability to translate data into business decisions. Your insights will play a crucial role in optimizing customer outreach across multiple channels.
Key Responsibilities:
• Own measurement frameworks and data requirements
• Direct reporting and analytics using Looker and Tableau
• Optimize 1:1 communication strategies across channels
• Generate insights to inform targeting and campaigns
• Mentor a team dedicated to continuous improvement
Requirements:
• Over 8 years in marketing analytics ...
In this essential position, you’ll focus on crafting the measurement architecture for 1:1 communications within the Communications & Personalization team. This role demands strong analytical skills, hands-on experience with reporting tools, and the ability to translate data into business decisions. Your insights will play a crucial role in optimizing customer outreach across multiple channels.
Key Responsibilities:
• Own measurement frameworks and data requirements
• Direct reporting and analytics using Looker and Tableau
• Optimize 1:1 communication strategies across channels
• Generate insights to inform targeting and campaigns
• Mentor a team dedicated to continuous improvement
Requirements:
• Over 8 years in marketing analytics ...