Arrow Components
Supplier Marketing Strategist - ECS
Job Description
Supplier Marketing Strategist – ECS
Job Description
- Develops and plans multi‑touch and multi‑channel marketing strategy and experience to promote supplier brands, using internal and external performance benchmarks to guide effective campaigns.
- Owns marketing investment and spending strategy aligned with the marketing plans.
- Delivers ROI through effective marketing execution against the marketing plans.
- Creates effective campaign plans via the brief development process, aligns business and suppliers, secures sign‑off, and coordinates with shared services and marketing effectiveness teams to track dollar effectiveness.
- Uses advanced product and technical knowledge of defined supplier and brand/product areas to create high‑impact campaigns that drive new product introductions and generate qualified opportunities from suitable buyers.
- Analyzes and articulates campaign effective...