Western Canada Lottery Corporation (WCLC)
Strategic Retail Experience Director for Lottery Innovation
Job Description
Lead the innovative evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance.
In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.
Key Responsibilities: • Oversee product distribution strategy across all channels • Define and manage retail KPIs to support continuous improvement • Modernize in-store merchandising and customer experiences • Develop omnichannel features for cohesive product offerings • Represent retail interests in national planning and integrations
Requirements: • 10+ years in progressive retail leadership • Degree in a rel...
In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.
Key Responsibilities: • Oversee product distribution strategy across all channels • Define and manage retail KPIs to support continuous improvement • Modernize in-store merchandising and customer experiences • Develop omnichannel features for cohesive product offerings • Represent retail interests in national planning and integrations
Requirements: • 10+ years in progressive retail leadership • Degree in a rel...