Manulife

Strategic Marketing Lead - Insurance Sector

📍 Location
toronto, on
⏰ Job Type
Full-time
📅 Posted
June 08, 2026
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Job Description

Drive growth as the Strategic Marketing Lead at Manulife, specializing in the insurance sector. You will create and implement go-to-market strategies targeting high-net-worth advisors in a hybrid environment.

Your expertise in strategic marketing will help you deliver innovative solutions that resonate with high-net-worth clients. Develop compelling marketing campaigns from market research insights and establish lasting relationships with advisors. Collaborating across various teams will ensure alignment in achieving business objectives.

Key Responsibilities: • Craft go-to-market plans aligning with market opportunities • Conduct comprehensive market research for advisor needs • Launch targeted marketing campaigns across channels • Build trusted partnerships with high-net-worth advisors • Analyze marketing performance for continuous improvement

Requirements: • Demonstrated strategic marketing experience in insurance • Strong knowledge of go-to-market framewor...

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