HelloFresh
Strategic CRM Marketing Lead (all genders)
Job Description
JOB DESCRIPTION
Lifecycle Strategy & Channel Ownership: Defining and owning the end-to-end CRM strategy for leads and prospects across different channels (from first touch to conversion), while...
About the role: What's in the Box
Based in Berlin and reporting to the Director of CRM in New York, you will act as a strategic partner to global marketing leadership, shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six brands.
You will lead through influence as the global subject matter expert for prospect lifecycle marketing, defining how we connect with leads and potential customers across Email, SMS, WhatsApp, in-app messaging, push notifications, and emerging channels. Working within a distributed, international team across multiple time zones, you will play a key role in aligning strategy and execution globally.
What you’ll do: The Recipe