Brown-Forman
Sr Trade Marketing Coordinator
Job Description
Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.
**What You Can Expect**
+ Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway.
+ Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
+ Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
+ Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
+ Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.
...
**What You Can Expect**
+ Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway.
+ Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
+ Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
+ Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
+ Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.
...