Sr. Strategist, Commerce Experience

Job Description

Senior Strategist responsible for building and activating commerce media strategies for Colgate Palmolive across Canadian retailers (e.g., Loblaws, Walmart, Shoppers Drug Mart), spanning retail media networks (RMNs) and third-party vendor campaigns. The role partners with client and internal stakeholders to translate business objectives into channel plans, measurement, and continuous optimization.

Responsibilities

• Develop commerce channel, tactic, and audience strategies; define KPIs aligned to client “jobs to be done”.
• Lead/coordinate vendor and RMN processes: support RFPs, evaluate capabilities and proposals, and manage ongoing campaign communications (e.g., store/SKU lists, measurement inputs).
• Run campaign execution and cross-team coordination with vendors, internal teams (manager/creative), and client stakeholders; maintain status documentation.
• Measure performance: re...