Publicis Groupe Holdings B.V
Sr. Strategist, Commerce Experience
Job Description
Company description
We’re a creative consultancy. That means we put creativity at the center of all our thinking—be it strategic consulting, design and advertising or product and service design. If you believe in the power of creativity to transform how people think and behave, you’re in the right place.
Overview
Senior Strategist responsible for building and activating commerce media strategies for Colgate Palmolive across Canadian retailers (e.g., Loblaws, Walmart, Shoppers Drug Mart), spanning retail media networks (RMNs) and third‑party vendor campaigns. The role partners with client and internal stakeholders to translate business objectives into channel plans, measurement, and continuous optimization.
Responsibilities
- Develop commerce channel, tactic, and audience strategies; define KPIs aligned to client “jobs to be done”.
- Lead/coordinate vendor and RMN processes: support RFPs, evaluate capabilities and proposals...