Job Description
As Senior Manager, Creative Strategy for Lifestyle Games, you will lead the Creative Marketing Strategy efforts for some of EA Games’s most important franchises. You will develop creative strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with partner game studios, as well as Growth leaders across Product Marketing, User Acquisition, Market Research, Data Science, Communications and Platform Marketing, your creative marketing campaigns will drive player acquisition, retention, and engagement.
Finally, you will manage creative marketing partnership with our studio teams, and creative agency partners, working collaboratively to understand the game, its competitors, and the performance media ecosystem, and produce multimedia assets to bring your creative campaigns to life. This role will report to the Sr. Director of Creative Strategy.
Responsibilities:
Own and deliver creative strategy and...