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Foot Locker

Sr. Director, Brand Marketing

📍 Location
United States, New York
⏰ Job Type
Regular Full-Time
📅 Posted
February 17, 2026
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Job Description

Overview

Foot Locker is seeking a Senior Director Brand Marketing. This leader will set the brand marketing strategy and be responsible for creating a culturally relevant marketing plan that drives growth, builds our community and creates brand love. The role requires a balance of creativity and strategic oversight with the ability to inspire teams, lead ideation, and translate insights into bold brand ideas.

The ideal candidate brings a true passion for sneaker culture and basketball and is an experienced marketer who builds disruptive campaigns, activations and events that generate social conversation, earned media and brand lift.

Responsibilities

Brand Planning & Cultural Impact:

  • Translate brand heritage and values into culturally relevant storytelling across multiple campaigns leveraging partnerships, collaborations and social platforms to connect with core consumers.
  • Develop and oversee a culture-led basket...

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