Roots Corp.
Sr. Director, Analytics and Insights
Job Description
1400 Castlefield Ave, York, ON M6B 4C4, Canada
Sr. Director, Analytics & Insights
As a senior member of the leadership team, you will build and lead a best‑in‑class analytics function that drives commercial strategy, unlocks growth, and enables data‑driven decision‑making across all areas of the business. Reporting to the Chief Commercial Officer, you will shape how the organization identifies and pursues its biggest opportunities across channels, categories, customers, and markets.
Key Responsibilities
- Act as a strategic growth partner to the CCO and commercial leadership team — proactively identify opportunities to accelerate revenue, expand market share, improve margin, and deepen customer relationships across all channels.
- Lead the development of commercially‑driven analytics that go beyond performance reporting — surfacing white space, sizing opportunities, and informing investment decisions across Ecommerce, Retail, Mercha...