Job Description
Overview
Drive brand awareness and consideration for Specsavers in Canada from our hybrid Burnaby, BC location. This Marketing Manager role emphasizes strategic omni-channel campaigns with a team-oriented approach.
As the Marketing Manager, you will take ownership of brand-building initiatives from conception to execution. This includes conducting market research, developing campaign briefs, and managing media buying processes. Your ability to connect messages across various touchpoints will be crucial. Work closely with internal teams and external partners to ensure cohesive campaign strategies progress on schedule, achieving key growth metrics for brand visibility.
Key Responsibilities
- Direct comprehensive marketing campaign management across channels
- Develop and present campaign strategies to stakeholders
- Collaborate with teams for integrated marketing solutions
- Manage media planning and budget adjustments