Senior Specialist, B2B Product Marketing
Job Description
Job Title: Senior Specialist, B2B Product Marketing
Overview
The B2B Product Marketing Senior Specialist will be an important asset and business driver for Mastercard, supporting our Core Product and Commercial Strategy, including Industry Partners and Issuers, to develop marketing strategies focused on driving new product flows, and acquisition/retention/activation/usage on their current portfolios for Mastercard's Core and Commercial Products.
Mission: Connect product capabilities, customer needs, and go to market execution across functions to drive adoption, sales effectiveness, and sustainable growth.
Connect the dots across Product, Sales, IMC, and Markets—translating customer needs and product capabilities into clear positioning, compelling narratives, and effective go to market execution that drives adoption, sales confidence, and growth.
Responsibilities
- Cross Functional Orchestration: Act as the connective...