Job Description
Senior SEO and GEO Specialist
Location: Mississauga, Canada (Hybrid)
Reporting to the Manager – Web Strategy and Organic Growth.
Responsibilities
- Next‑Generation Organic Discovery Boost
- Optimize web presence for LLM chatbots (ChatGPT, Bing Copilot, Google Gemini, Grok, etc.) by implementing structured data and AI‑optimized content.
- Stay ahead of evolving AI algorithms and discovery mechanisms, continuously adapting and refining strategies.
- Leverage competitor analysis and SERP trends to identify opportunities and continuously optimize for both traditional and AI‑based search results.
- Grow presence on third‑party review sites (G2, Capterra, etc.), driving more reviews and converting those into qualified leads and sales opportunities.
- Traditional Search Engine Optimization
- Improve organic search performance by identifying high‑intent keywords, analyzing search intent, and developing a...