Senior Product Marketing Manager (Toronto)

What You’ll Do:

• Lead the end-to-end launch process for current products and features, ensuring each release is backed by a clear commercial strategy and execution plan.
• Create and maintain core messaging and brand positioning that distinguishes our products in a competitive landscape.
• Monitor post-launch performance and user data to refine marketing tactics and drive sustained product engagement.
• Serve as the central point of contact between Product, Marketing, Onboarding, Support, and Sales to ensure organizational readiness for all new initiatives.

Pillar 1: Go-To-Market (GTM) Strategy & Execution

• Lead the end-to-end launch process for current products and features, ensuring each release is backed by a clear commercial strategy and execution plan.
• Create and maintain the core messaging and brand positioning that distinguishes our products in a competitive landscape.
• Monitor post-launch perfor...