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Senior Product Marketing Manager - Healthcare SaaS
Job Description
Elevate provider organizations with PointClickCare as a Senior Product Marketing Manager. Oversee go-to-market strategies and product launches for innovative SaaS solutions.
This pivotal role reports to the Senior Director of Product Marketing and focuses on driving successful product strategies in the healthcare sector. You will leverage your expertise to conduct in-depth market research, develop compelling messaging, and collaborate with cross-functional teams. Your insights will directly influence buyer engagement and help achieve measurable results for our SaaS portfolio.
Key Responsibilities: • Conduct market research on target personas and buyer needs • Develop product positioning and value propositions • Define market opportunities and perform segmentation • Lead product launch planning and KPI measurement • Collaborate on marketing content and sales enablement tools
Requirements: • Bachelor’s degree; advanced degree preferred • 8–10+ years in B2B SaaS...
This pivotal role reports to the Senior Director of Product Marketing and focuses on driving successful product strategies in the healthcare sector. You will leverage your expertise to conduct in-depth market research, develop compelling messaging, and collaborate with cross-functional teams. Your insights will directly influence buyer engagement and help achieve measurable results for our SaaS portfolio.
Key Responsibilities: • Conduct market research on target personas and buyer needs • Develop product positioning and value propositions • Define market opportunities and perform segmentation • Lead product launch planning and KPI measurement • Collaborate on marketing content and sales enablement tools
Requirements: • Bachelor’s degree; advanced degree preferred • 8–10+ years in B2B SaaS...