Loblaw Companies Limited
Senior Media Strategy Manager at Maxi
Job Description
Elevate Maxi’s growth with your media strategy expertise as a Senior Manager. Lead the development of impactful media solutions tailored for the Quebec market.
As the Senior Manager, Media Strategy for Maxi, you will serve as a trusted advisor, developing annual and campaign-specific strategies aligned with business objectives. Your deep understanding of Quebec's consumer behavior will guide media investments and enhance customer engagement. Leading a new team of Media Strategy Managers or Specialists, you will foster a culture of innovation and strategic accountability.
Key Responsibilities:
• Develop integrated media strategies aligned with growth targets
• Serve as a key media consultant for senior leadership
• Optimize media plans for French-speaking audiences
• Lead development of omnichannel media campaigns
• Establish KPIs that align with media investments
Requirements:
• 7–10 years in media planning or strategy
• Experience in retail or consumer-fo...
As the Senior Manager, Media Strategy for Maxi, you will serve as a trusted advisor, developing annual and campaign-specific strategies aligned with business objectives. Your deep understanding of Quebec's consumer behavior will guide media investments and enhance customer engagement. Leading a new team of Media Strategy Managers or Specialists, you will foster a culture of innovation and strategic accountability.
Key Responsibilities:
• Develop integrated media strategies aligned with growth targets
• Serve as a key media consultant for senior leadership
• Optimize media plans for French-speaking audiences
• Lead development of omnichannel media campaigns
• Establish KPIs that align with media investments
Requirements:
• 7–10 years in media planning or strategy
• Experience in retail or consumer-fo...