The Hershey Company
Senior Marketing Manager in Consumer Goods
Job Description
Lead marketing efforts as a Senior Marketing Manager in the consumer goods sector. Focus on brand health and development through data-driven insights and cohesive team collaborations.
As a vital leader, you will be responsible for aligning marketing strategies with business goals for a diverse brand portfolio. Your role includes crafting annual plans, managing product launches, and harnessing consumer insights for effective marketing execution. Close collaboration with cross-functional teams ensures the smooth rollout of initiatives that lead to brand growth and recognition.
Key Responsibilities:
• Develop annual marketing reviews and strategies
• Direct consumer insights research for actionable plans
• Manage brand advertising and promotional activities
• Oversee new product launch initiatives
• Partner with sales teams for strategic alignment
Requirements:
• At least 5 years of experience in brand management
• Business degree or related field preferred
As a vital leader, you will be responsible for aligning marketing strategies with business goals for a diverse brand portfolio. Your role includes crafting annual plans, managing product launches, and harnessing consumer insights for effective marketing execution. Close collaboration with cross-functional teams ensures the smooth rollout of initiatives that lead to brand growth and recognition.
Key Responsibilities:
• Develop annual marketing reviews and strategies
• Direct consumer insights research for actionable plans
• Manage brand advertising and promotional activities
• Oversee new product launch initiatives
• Partner with sales teams for strategic alignment
Requirements:
• At least 5 years of experience in brand management
• Business degree or related field preferred