Sercanto srl
Senior Manager, Paid Search
Job Description
Position Overview
We are looking for a strategic and detail-oriented Senior Manager, Paid Search to support a key client within the hospitality industry. This role will serve as a dedicated partner to the client's internal marketing and account services team, delivering high-quality support, campaign analysis, and performance recommendations across a portfolio of properties.
Responsibilities
- Act as a day‑to‑day contact for the client's internal Account Services team, attending virtual bi‑weekly reviews and addressing campaign‑related needs.
- Support quick‑turn deliverables such as conducting keyword research and forecasting; updating seasonal ad copy or implementing new creative provided by the client.
- Pull and analyze SQRs to recommend negative or target keywords; review keyword reports to ensure no overlap between target and negative keywords.
- Prepare for monthly meetings by pulling reports and contrib...