Job Description
About the Opportunity RBC Cards is one of Canada’s leading credit card businesses and a strong contributor to Canadian Banking’s revenues and profits. Over the past five years, the business has grown dramatically, driven by a robust suite of Credit Card products and innovative marketing efforts.
Roles and Responsibilities
Lead the development and execution of Cards digital acquisition across rbc.com, social channels, and external banners.
Effectively communicate and collaborate with stakeholders from marketing, legal, and compliance to execute mass digital acquisition strategies.
Optimize the acquisition framework and working model with external and internal partners to drive card acquisition.
Support ongoing management of acquisition budgets and forecasts, including proprietary digital channels, while advising on profitability optimization through strategic trade‑offs.
Collaborate with internal partners to enhance and improve the e...
Roles and Responsibilities
Lead the development and execution of Cards digital acquisition across rbc.com, social channels, and external banners.
Effectively communicate and collaborate with stakeholders from marketing, legal, and compliance to execute mass digital acquisition strategies.
Optimize the acquisition framework and working model with external and internal partners to drive card acquisition.
Support ongoing management of acquisition budgets and forecasts, including proprietary digital channels, while advising on profitability optimization through strategic trade‑offs.
Collaborate with internal partners to enhance and improve the e...