Senior Manager - Category Management/NPD - Dominos

Roles and Responsibilities

- Be the owner of accelerating the new user acquisition for Domino's through entry level pizza offerings by driving:

a. Formulating marketing strategy for existing entry level offerings

b. Conceptualising and bringing to life new innovations for the entry level consumer

Innovation:

a. Build a very strong understanding of non-Domino's consumers especially in the QSR category, understanding of occasions and demand moments. Especially those consumers who don't consider Domino's VFM, younger population who are entering the category

b. Use the detailed understanding of consumer to craft business strategy and arrive at the innovation pipeline for the entry level portfolio

c. Own project management of the NPD process end to end (Ideation, creation of product, consumer validation, in market launch)

d. Develop entry strategy and launch of new products. ...