Job Description
About The Team
We’re looking for a Senior Manager, Acquisition to lead performance marketing across Canada, with a core focus on paid social as a primary growth lever.
This role is responsible for scaling efficient customer acquisition by combining deep channel expertise (Meta, TikTok, etc.) with full‑funnel thinking, experimentation rigour, and strong cross‑functional execution. You’ll own strategy and execution across paid social while influencing broader acquisition channels, working closely with brand, analytics, product, and global performance teams.
What You’ll Do
- Lead end‑to‑end strategy across Meta, TikTok, YouTube, and emerging platforms
- Manage budgets, pacing, and performance against CAC, LTV, and ROAS
- Drive creative‑led growth, partnering with brand and creative teams to unlock performance
- Build and optimise full‑funnel acquisition strategies (prospecting → retargeti...