Job Description
Develop targeted strategies as a Senior Marketing Manager for TELUS Health's Lifecycle Marketing in Vancouver, BC. Drive patient onboarding and utilization through innovative marketing campaigns.
As part of the TELUS Health multidisciplinary Marketing team, you will focus on B2C strategies within Health Care Centres. Your role emphasizes collaboration across functions, including digital, product marketing, and lifecycle marketing. You'll create data-driven campaigns that enhance service utilization, nurture prospects, and optimize patient experiences.
Key Responsibilities:
• Develop strategies to increase Preventive Health Services utilization
• Welcome new leads with engaging onboarding communications
• Execute and report on email marketing campaigns
• Collaborate to improve digital marketing lead conversion
• Design campaigns targeting upsell opportunities
Requirements:
• Proven experience in lifecycle marketing strategies
• Strong data-driven decision-m...
As part of the TELUS Health multidisciplinary Marketing team, you will focus on B2C strategies within Health Care Centres. Your role emphasizes collaboration across functions, including digital, product marketing, and lifecycle marketing. You'll create data-driven campaigns that enhance service utilization, nurture prospects, and optimize patient experiences.
Key Responsibilities:
• Develop strategies to increase Preventive Health Services utilization
• Welcome new leads with engaging onboarding communications
• Execute and report on email marketing campaigns
• Collaborate to improve digital marketing lead conversion
• Design campaigns targeting upsell opportunities
Requirements:
• Proven experience in lifecycle marketing strategies
• Strong data-driven decision-m...