WPP (VML MAP)

Senior Director, Analytics and Data Consulting

📍 Location
toronto, on
⏰ Job Type
Full-time
📅 Posted
June 14, 2026
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Job Description

Responsibilities

As Senior Director, Analytics, you will lead a client-dedicated analytics practice, blending deep analytical expertise with consulting and cross-functional leadership to drive measurable business outcomes.

  • Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes.
  • Advise senior stakeholders with data‑driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization.
  • Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders.
  • Shape strategic roadmaps for CRM analytics, first‑party data, measurement, audience planning, personalization, and customer intelligence.
  • Assess client data landscapes, business requirements, and operating constraints to identify practical opportunities for improveme...

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