Job Description
Location: Mexico (Remote) Type: Full-time (CONTRACTOR)
Role Overview
We are looking for a highly analytical and technical Senior Data Analyst to lead Product, Marketing, and Business Analytics for Elektra Go.
This role sits at the intersection of data, product, and growth , and is responsible for transforming complex data into clear, actionable insights that drive decision-making, optimize performance, and accelerate business growth.
You will own the full analytics cycle: from measurement infrastructure and data quality, to advanced analysis, executive dashboards, and strategic recommendations. This is not a reporting role — we expect you to think like a growth partner, not just an analyst.
What You'll Do
1. Marketing & Growth Analytics
Own end-to-end performance measurement across paid media channels (Meta, Google, programmatic, SMS, and others)
Evaluate campaign ROI, CAC, ROAS, and funnel efficiency — from impression to first transac...