Job Description
Job Description
The team is looking for a talented and experienced individual to lead the marketing and commercial activities of our gastroenterology portfolio. Through innovative tactics and a team-oriented approach, the Senior Brand Manager will play a pivotal role in marketing new treatment options. This position is based in Montreal (Saint-Laurent) and reports to the Marketing Manager - Gastroenterology.
Key Responsibilities:
- Develop and successfully implement the commercial marketing plan.
- Lead the implementation of tactics aligned to strategies identified in the brand plan.
- Manage and track the Advertising and Promotion (A&P) budget.
- Communicate strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies.
- Analyze market issues and opportunities and communicate findings to brand team and to senior manage...