Job Description
The Senior Associate, Marketing Automation will report to the Head of Performance Marketing for the Financial Technology Division with a dotted-line to the Head of Marketing for European Markets & Listings.
This role will collaborate with the GTM Marketing Team, broader Digital Marketing and the Funnel Manager to develop programs that will drive success against defined KPIs.
Your Responsibilities:
- Review all campaigns before launch to ensure error free execution in copy, design and implementation
- Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Assist in providing closed loop reporting - tying Marketing's efforts to sales revenue
Core Competencies
- Able to balance business needs, ...