Senior Analyst - Toronto

Job Description

McCann Canada is seeking a Senior Analyst to join our Digital Solutions team. In this role, you will play a pivotal part in delivering actionable insights to our clients through data‑driven storytelling, optimizing marketing strategies and overall business outcomes.

Responsibilities

• Analyze campaign performance data across multiple channels – web, email, app, and social – to provide actionable insights and recommendations.
• Identify key metrics (KPIs) and develop easy‑to‑understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) to communicate results to internal teams and clients.
• Implement analytics tags on web experiences in collaboration with the development team to ensure key behaviours are properly tracked.
• Evaluate the effectiveness of digital tactics and provide actionable guidance for optimization.
• Translate complex multi‑channel data and user behaviour finding...