Mastercard
Senior Analyst for Digital B2B Marketing
Job Description
Shape B2B digital marketing strategies as a Senior Analyst. Focus on optimizing web pages to secure user engagement and drive lead generation through effective management practices.
As a core member of the marketing team, you will manage and enhance B2B digital services websites. This position requires overseeing web content, ensuring compliance with relevant regulations, and analyzing performance metrics to inform strategic improvements. Collaborate with various teams to deliver a cutting-edge digital experience that meets business objectives.
Key Responsibilities:
• Maintain optimal performance of B2B web pages
• Publish and revise content in collaboration with legal and marketing
• Track and enhance website analytics and user experience
• Ensure regulatory and accessibility compliance
• Coordinate with developers for continuous improvements
Requirements:
• Degree in marketing, communications, or related field
• At least 5 years managing enterprise websi...
As a core member of the marketing team, you will manage and enhance B2B digital services websites. This position requires overseeing web content, ensuring compliance with relevant regulations, and analyzing performance metrics to inform strategic improvements. Collaborate with various teams to deliver a cutting-edge digital experience that meets business objectives.
Key Responsibilities:
• Maintain optimal performance of B2B web pages
• Publish and revise content in collaboration with legal and marketing
• Track and enhance website analytics and user experience
• Ensure regulatory and accessibility compliance
• Coordinate with developers for continuous improvements
Requirements:
• Degree in marketing, communications, or related field
• At least 5 years managing enterprise websi...