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hire / Senior Account Strategist, Paid Media (Remote Canada)
Job Description
Roles & Responsibilities:
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Execute and optimize PPC advertising campaigns a...