Job Description
**Summary**:
Expert in translating experience designs into scalable, personalized, and automated journeys using Salesforce Marketing Cloud and Personalization tools.
This role bridges strategy and execution, enabling real-time, compliant HCP engagement
**About the Role**:
**#LI-Hybrid**
**Location**: Mexico City
**Key responsibilities**:
- Serve as the principal technical specialist for Salesforce Marketing Cloud and Marketing Cloud Personalization within the Marketing Automation Lab.
- Convert CX journey designs into scalable, automated Salesforce Marketing Cloud multi/cross channel journeys.
- Create solution design document, also known as campaign blueprints, detailing the campaign requirements for stakeholders.
- Create and enhance reusable journey templates, personalization elements, and campaign assets to improve operational efficiency.
- Depth and breadth of experience developing segmentation rules that achieve business goals, inclu...