Retention Marketing Specialist

Retention Marketing Specialist

The Retention Marketing Specialist owns the day‑to‑day execution of email and SMS production for our clients, managing the full production process for campaigns and automated flows, building emails in Klaviyo or similar ESPs, writing on‑brand copy, creating clear briefs for the design team, QA content and logic, and scheduling deployments. The role includes maintaining the monthly content calendar, driving timelines with clients, and ensuring all assets and approvals stay on track. The Specialist works closely with a Retention Marketing Strategist to support retention strategy, reporting, and ongoing optimization, pulling performance data, analyzing results, and developing recommendations.

What You Will Do

• Manage end‑to‑end production and keep timelines on track across design, strategy, and client teams.
• Build automated workflows, segmentation, and list logic, maintain list hygiene, and work confidently wi...