Job Description
Develop and implement integrated social media strategies across platforms including Instagram, Facebook, LinkedIn, Twitter (X), YouTube, and emerging channels. Create, curate, and schedule high-impact content that aligns with brand voice, campaign objectives, and audience preferences. Monitor, analyze, and report on key performance metrics (engagement, reach, conversion, ROI) using tools like Google Analytics, Meta Business Suite, Hootsuite, and Sprout Social. Lead community management efforts, including timely responses to customer inquiries, feedback, and crisis communication. Collaborate with cross-functional teams (content, design, sales, product) to ensure consistent messaging and campaign alignment. Conduct competitive analysis and stay ahead of industry trends, platform algorithm updates, and emerging digital tools. Manage paid social media campaigns (SMM), including budget allocation, A/B testing, audience targeting, and performance optimization. Identify and nurture influencer...