Job Description
KEY RESPONSIBILITIES:* Macro Brand Stewardship: Designing and executing comprehensive brand marketing campaigns that elevate Van Heusen's market position across core and sub-category segments. 360 Campaign Architecture: Launching and managing integrated marketing rollouts across Above-the-Line (ATL), Below-the-Line (BTL), Digital, Social Media, and high-touch on-ground retail activations. Consumer Engagement & Insights: Analyzing shifting demographic preferences and retail shopping patterns to craft sharp, narrative-driven communication strategies that drive footfall and web traffic. Cross-Functional Collaboration: Partnering seamlessly with Product Design, Retail Operations, Creative Agencies, Performance Marketing cells, and E-commerce teams to maintain complete visual and brand consistency. Budget Optimization & ROI Reporting: Overseeing campaign budgets, tracking performance metrics, and translating campaign analytics into clear business reviews for senior leadership. Requirements ...