Southern Glazer’s Wine & Spirits

Regional Brand Activator (GTA) (12-month Contract)

📍 Location

Toronto, Ontario

⏰ Job Type

full-time

📅 Posted

June 12, 2026

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Job Description

Overview
The Regional Brand Activator maximizes the sale of supplier brands to the trade and consumer through effective regional execution via business development off and on trade. Additionally, this position will be responsible for managing relationships that permit the achievement of company and supplier objectives.
Primary Responsibilities
Develop a direct relationship with key players on trade (partners, sommeliers, managers, bartenders, etc.) and provide feedback and updates back to the brand
Plan marketing execution and branding objectives 
Audit, classify, and prioritize key accounts, developing and leading a direct relationship with key on premise players 
Implementation, execution, and follow-up of on trade activities and sales against the brand plan, including OP partnerships
Lead Events/experiences with final clients (no sampling)
Support and organize events and above-the-line a...
    

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