Project Marketing Specialist - Business Analyst

Responsibilities

• Requirements Gathering & Workflow Analysis
  • Collaborate with marketing teams to understand campaign goals, personalization needs, and automation requirements.
  • Conduct interviews, working sessions, and discovery meetings to capture detailed business requirements and understand constraints across data, content, and technical systems.
  • Break down email workflows into specific steps to identify inefficiencies and opportunities for improvement.
  • Gather and track data on current-state processes to support continuous improvement and operational optimization.
• Documentation & Process Mapping
  • Develop clear, structured documentation such as business requirements, functional specifications, user stories, and process flows supporting SFMC development.
  • Maintain documentation libraries, ensuring version control and adherence to project standards.
  • Translate complex marketing ...