Definity Financial Corporation
Programmatic Marketing Operations Manager
Job Description
We’re looking for a Programmatic Marketing Operations Manager to help run high-performing digital campaigns for our direct-to-consumer insurance brands: Sonnet and Petline. This role is perfect for someone who loves data, platforms, and figuring out how to make things work better. You’ll get to shape how our brands show up online. You’ll work in a supportive, fast-moving team that values smart thinking, open collaboration, and high performance.
What You’ll Be Doing:
- Lead DV360 performance campaign setup, trafficking, optimization, and reporting to drive measurable results
- Manage GMP Martech operations including CM360 trafficking, floodlight configuration, and conversion tracking pixel creation
- Act as the primary owner of the marketing data warehouse, ensuring data accuracy, timeliness, and seamless flow across all performance sources to enable automated reporting
- Define, document, and maintain Ad Operations workflows to suppor...