Insight Global
Product Marketing Manager- Product-Led Growth
Job Description
Job Description
Insight Global is seeking a Product Marketing Manager (Product-Led Growth) to own all self-serve conversion. The successful candidate will own the growth engine that converts without a salesperson. They will perform content discovery, website proof, comparison pages, affiliate programs, and creator advocacy. Success will be measured with the growing AEO presence, measurable content-to-paid attribution within 90 days, conversion lifts from proof content, affiliate-driven paid customers, and active creator advocates within 90 days.
Responsibilities:
• Own content strategy across category creation, emotional pain discovery, creator success stories, music-specific narratives, and audience-first thought leadership.
• Own Answer Engine Optimization across AI discovery tools.
• Build and manage comparison pages and proof content on getmade.ai.
• Own affiliate and creator advocate programs.
• Direct AI-driven content systems and maintain editorial st...
Insight Global is seeking a Product Marketing Manager (Product-Led Growth) to own all self-serve conversion. The successful candidate will own the growth engine that converts without a salesperson. They will perform content discovery, website proof, comparison pages, affiliate programs, and creator advocacy. Success will be measured with the growing AEO presence, measurable content-to-paid attribution within 90 days, conversion lifts from proof content, affiliate-driven paid customers, and active creator advocates within 90 days.
Responsibilities:
• Own content strategy across category creation, emotional pain discovery, creator success stories, music-specific narratives, and audience-first thought leadership.
• Own Answer Engine Optimization across AI discovery tools.
• Build and manage comparison pages and proof content on getmade.ai.
• Own affiliate and creator advocate programs.
• Direct AI-driven content systems and maintain editorial st...