Product Marketing Manager -Large & Vans

The nameplate manager drives all commercial and product actions related to a nameplate(s).
He/She manages current and future vehicles in defining and optimizing: product content, msrp, pricing, volume, marketing strategies, sales, profitability, product communications and key messaging, incentives and product lifecycle strategies.
STRATEGIC: 40%
Develops the product vision, positioning, volume forecast, share, mix, pricing, incentives for new product approvals
Defines pricing actions, showroom walks, price positioning, pricing ladders, pricing tasks
Conducts analysis of demographics, cross-shop, inflow, outflow, top vehicles considered, we have/they have, purchasing reason/rejection
Creates the marketing brief to support advertising campaigns (message, target, feature, claims)
Develops the What's New plan for the incoming new model year featuring new equipment, pricing, standalone options and mix.
Evaluates portfolio and product complexity to ensure i...