Expanish - Cultural Immersion Programs
Product Manager – Web
Job Description
Role Mission
Own and evolve Expanish’s website as a core digital product and primary direct sales channel , improving the end-to-end user experience and driving higher conversion and revenue through product strategy, data, and continuous experimentation.
Key Responsibilities
- Act as Product Owner of expanish.com, with clear business and user goals
- Define the product vision for the website aligned with company growth objectives
- Analyze the full user journey: discovery → consideration → decision → payment
- Identify user pain points and product opportunities impacting conversion and revenue
- Define and prioritize a product roadmap focused on UX, flows, pricing, and checkout
- Lead discovery and experimentation initiatives (A/B tests, prototypes, validation)
- Collaborate closely with design, engineering, and marketing teams to deliver improvements
- Ensure product decisions are data-informe...