Boehringer Ingelheim
Product Manager | Staff / Non-line manager | Execution Gr., Jardiance Family Marketing
Job Description
**Purpose:**
Responsible for developing, prioritizing, and implementing brand strategy with a cross-functional team to capture critical customer insights, in order to establish a sophisticated brand strategy.
**Key Job Accountabilities:**
+ Ensure achievement of target sales, growth, and market share of products.
+ Design tactics based on strategy and work closely with strategy team.
+ Analyze performance and customer insights, quickly cycle through the PDCA cycle, and plan and execute optimal tactics.
+ Manage External Experts to create a good relationship and deliver the brand message properly.
+ Work on the creation and rollout of appropriate training programs to drive understanding and improve capabilities in the field force.
+ Collaborate across functions and departments to build systems for sustained brand success.
**Required Qualifications:**
+ Successful track record in implementing customer behavior change initiatives...
Responsible for developing, prioritizing, and implementing brand strategy with a cross-functional team to capture critical customer insights, in order to establish a sophisticated brand strategy.
**Key Job Accountabilities:**
+ Ensure achievement of target sales, growth, and market share of products.
+ Design tactics based on strategy and work closely with strategy team.
+ Analyze performance and customer insights, quickly cycle through the PDCA cycle, and plan and execute optimal tactics.
+ Manage External Experts to create a good relationship and deliver the brand message properly.
+ Work on the creation and rollout of appropriate training programs to drive understanding and improve capabilities in the field force.
+ Collaborate across functions and departments to build systems for sustained brand success.
**Required Qualifications:**
+ Successful track record in implementing customer behavior change initiatives...