Job Description
Lead product‑led growth initiatives as a Principal Demand Generation Manager at Jobber. This senior role focuses on experimentation and nurturing innovative marketing strategies.
At Jobber, you’ll spearhead demand generation efforts essential to our product‑led growth model. As an individual contributor, you will collaborate with our product team, design and implement experimental strategies, and contribute to our growing presence in the B2B SaaS market. Your work will inform our marketing tactics, directly impacting small service businesses success.
Key Responsibilities
- Lead new PLG initiatives in partnership with product managers
- Design and run minimum viable tests for recent concepts
- Analyze demand and funnel metrics for strategic insights
- Prepare decision materials for product leadership
- Drive clear experimentation roadmap for marketing initiatives