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hire / Portfolio & Campaign Lead Herbicides & Insecticides East Africa at Syngenta
Job Description
Job Description
Role purpose
Drive value maximization of the portfolio in the EASA BA.Bring innovations that rejuvenate the BAs portfolio and defend through efficient positioning.Ensure integrity of the portfolio/ LTO through active engagement with the Stewardship team and identifying the right mitigation portfolio steps to win in this area as well as take advantage and win in the competitor impacted portfolio.Deliver increased innovation to growers through successful New Product IntroductionsCollaborate with AME portfolio leads on value pricing, product life cycle management strategy, business and profitability delivery.Ensure execution of the Herbicides & Insecticides strategy and tactics to meet the business and financial objectives of the East African markets.Lead the development & implementation of innovative & targeted marketing campaigns.Manage develop...