Planner, Media

The Role

The Media Planner is the steward of the tactical communications planning process. The role involves translating client briefs into actionable plans that expand communications planning influence, supporting the media planning and buying process, and providing strategic recommendations to senior media teams and clients.

Responsibilities

• Support media planning and buying for assigned client accounts, converting briefs into ideas and actions that expand communication influence.
• Use planning tools to develop strategic communication plans based on execution strategy, rationale, and buy structure to meet campaign goals.
• Collaborate with creative agencies to develop holistic brand management and marketing planning, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization.
• Recommend buy structures that target the client’s audience while ma...