Performance Marketing Lead
Job Description
Job Description
Performance Marketing & Data-Driven Decision-Making
Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights
Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
Collaboration and Integration
Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure ...