Performance Marketing (Lead Gen)

What you’ll do:

• Own LinkedIn as a core growth channel (founder + company presence)
• Build and run outbound systems that generate real conversations
• Identify and prioritize high-value founder-led companies
• Turn positioning into clear, high-conversion messaging and content
• Test and refine outreach and content weekly based on what’s actually working
• Track what matters: replies, meetings, and pipeline impact

What success looks like:

• Consistent flow of qualified leads from LinkedIn and outbound
• Measurable lift in response rates and booked meetings
• A repeatable system that reliably generates pipeline
• Clear connection between activity and revenue outcomes

What we’re looking for:

• Someone who has a track record of generating B2B leads or pipeline (not just engagement)
• Sharp writing skills that feel human, direct and unforced
• Comfort...