Constant Contact
Performance Marketing Director for Acquisitions
Job Description
Elevate your career as a Performance Marketing Director managing acquisition strategies. Champion the utilization of data-driven insights to enhance channel performance across various segments.
In this role, you'll take ownership of both customer acquisition channels and measurement frameworks.Your responsibilities include balancing the demands of self-service and sales-supported approaches while ensuring a strong ROI. You will diagnose performance issues, manage budgets, and collaborate across departments to ensure alignment and maximum effectiveness of marketing efforts.
Key Responsibilities:
• Develop strategies for effective channel performance
• Structure and manage the acquisition budget
• Analyze and enhance customer acquisition processes
• Partner with teams on measurement frameworks
• Conduct regular performance reviews and adjustments
Requirements:
• 10+ years in performance marketing
• Expertise in channel strategy and analytics
• Experience ...
In this role, you'll take ownership of both customer acquisition channels and measurement frameworks.Your responsibilities include balancing the demands of self-service and sales-supported approaches while ensuring a strong ROI. You will diagnose performance issues, manage budgets, and collaborate across departments to ensure alignment and maximum effectiveness of marketing efforts.
Key Responsibilities:
• Develop strategies for effective channel performance
• Structure and manage the acquisition budget
• Analyze and enhance customer acquisition processes
• Partner with teams on measurement frameworks
• Conduct regular performance reviews and adjustments
Requirements:
• 10+ years in performance marketing
• Expertise in channel strategy and analytics
• Experience ...