Paid Social Specialist

Overview

The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms namely Facebook/Instagram (required), Twitter (required), Pinterest (Asset), Snapchat (Asset).

Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands. This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget. In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams. Success requires strong...